Personal Training UK – An Introspective
“What’s your U.S.P.” a new client asked me the other day. I took a few moments to consider the question. “Our package is unique: we are boutique, exclusive, superior in our qualifications and experience – oh, and we change lives every day”.
“But no one knows about you” came the response. “You need to tell everyone about how good you are” he said – “loudly, like everyone else!”
“But that’s not the Pete Fraser Fitness way” I said, “we don’t shout about how good we are, we just get on and do it!”
This conversation threw up some interesting questions for me about the current state of the multi-million pound personal training industry – is it all about the client or the trainer?